The annual Fragrance Foundation gala often referred to as the “Oscars of the Fragrance Industry” wowed the enthusiastic crowd of fragrance and packaging industry executives who gathered at Manhattan’s Downtown Armory last night, eager to see if their favorite projects would be honored. Among marketing, supplier and brand executives, a mix of celebrities—including Usher (Male Fragrance Celebrity of the Year), Kim Kardashian and Randy Jackson—lent an air of excitement in handing out awards. Designer Michael Kors was honored as the Hall of Fame recipient.

Winners stretched across the board, with victories by many of the leading brand manufacturers. Coty took four awards, while Estee Lauder, Bath & Body and Bond No. 9 each claimed two.

Following is a listing of the awards. Please stay tuned to the July/August issue of Beauty Packaging and Beauty Packaging.com for details.



2010 FiFi Award Winners
Best Packaging of the Year, Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum — La Prairie

Best Packaging of the Year — Women’s Popular Appeal: Bath & Body Works Signature Collection P.S. I Love You EDT — Bath & Body Works

Best Packaging of the Year, Men’s Prestige: John Varvatos Artisan — Beauté Prestige International

Best Packaging of the Year, Men’s Popular Appeal: Comme une Evidence — Yves Rocher North America Inc.

Fragrance of the Year, Women’s Luxe: Lola Marc Jacobs — Coty Prestige

Fragrance of the Year, Men’s Luxe: Tom Ford Grey Vetiver — The Estée Lauder Cos. Inc.

Fragrance of the Year, Women’s Popular Appeal: Halle by Halle Berry — Coty

Fragrance of the Year, Men’s Popular Appeal: Seduction in Black, Antonio Banderas — Puig USA Inc.

Fragrance of the Year, Women’s Nouveau Niche: Bond No. 9 Astor Place — Bond No. 9 New York

Fragrance of the Year, Men’s Nouveau Niche: Bond No. 9 Brooklyn — Bond No. 9 New York

Fragrance of the Year, Women’s Private Label/Direct Sell: Love Rocks — Victoria’s Secret

Fragrance of the Year, Men’s Private Label/Direct Sell: Patrick Dempsey 2 — Avon Products Inc.

Fragrance of the Year, Unique Boutique: Tom Ford White Suede (unisex/women’s) — The Estée Lauder Cos. Inc.

Fragrance Hall of Fame: ck one — Calvin Klein Cosmetics/Coty Prestige

Fragrance of the Year, Bath and Body: Couture Couture by Juicy Couture — Elizabeth Arden

Male Celebrity Fragrance of the Year: Usher

Retailer of the Year: Bath & Body Works

FiFi Hall of Fame: Michael Kors

Best Women’s Media Campaign: Chanel No.5 “No.5: Train de nuit” — Chanel

Best Men’s Media Campaign: ck one “We Are One” — Calvin Klein Cosmetics, Coty Prestige

Best Interior Scent Collection: Scentbug Diffuser — Slatkin & Co./Limited Brands Inc.

Perfume Extraordinaire: Firmenich

Editorial Excellence in Scent features: Allure, Elle, elle.com

Technological Breakthrough, Packaging Technology & Delivery Systems: Victorinox Swiss Unlimited rubber bottle — Victorinox Swiss Army

Technological Breakthrough, Fragrance Creation & Formulation: Miriad 2.0 — Givaudan Fragrances Corp.